Balancing Cool Tech, Usability and TCO

I’m a techie.
I like new, shiny,
cool stuff.

Newest however, usually
costs.
And customers usually like cheap.

Users don’t care about either.
They just want a system that
empowers more than it obstructs.

So how do you find the balance between the three? Is it even possible? Or is it just another
Project Management Triangle?

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